Chill For A Minute

Social platforms are oh so expanding, and this week we decided we had to keep up. We launched Sound2Soothe on Tik Tok! Here's how the conversation went:

"Elin, we should start a Sound2Soothe Tik Tok."

"But is Tik Tok even our audience?"

"Isn't everyone our audience when they need to chill for a minute?"

And that's when it clicked. TikTok might be known for its fast-paced, high-energy content, but maybe that's exactly why it needs more calm, soothing content. In a world of constant stimulation and endless scrolling, perhaps people are craving moments of stillness more than ever.

Our first few TikTok videos were simple – just beautiful nature scenes with our relaxing soundscapes. We weren't sure how they would be received on a platform known for trends and viral dances. But the response was overwhelming. Comments poured in from people saying they bookmarked our videos for bedtime, for study sessions, for moments when anxiety felt overwhelming.

What we discovered is that TikTok's algorithm is surprisingly good at finding people who need what we offer. Our relaxing content was being shown to insomniacs at 3 AM, to stressed students during finals week, to parents trying to calm fussy babies. The platform was connecting us with people who genuinely needed a moment to breathe.

We've learned that every platform has room for content that serves people's wellbeing. Whether it's Instagram, YouTube, TikTok, or any new platform that emerges, there will always be humans seeking moments of peace, calm, and restoration. Our job is simply to meet them where they are and offer them a chance to chill for a minute.